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New design for Hall C2 at INHORGENTA MUNICH
The new design underlines the importance of designer jewellery at the show
By: Diamond World News Service
Nov 27 2012 7:53PM
Reference: 7435  


INHORGENTA MUNICH is preparing to give a revamped design appeal to Hall C2- Contemporary Design, that which will underline the importance of designer jewelry showcase at the show.

The new esthetics of the hall centre on the design principle of “form follows function”. Its design elements render expression to sophistication in a modern way that captures the needs of exhibitors and visitors. Prior to deciding the new design, exhibitors were consulted on their needs that was then adopted into the new design.

The interiors offer a clear division of space. The center aisle provides a fitting presentation framework desired for the exhibits. In future, the special show areas Innovation Forum, Forum Silversmiths and Brand New - New Brand in Hall C2 are to gain in size and strength.

Renate Wittgenstein, Product Manager of INHORGENTA MUNICH, explains the new approach: “The new, interconnected division of these special shows promotes communication and supports the active exchange of information between exhibitors and visitors.” In addition, the creative atmosphere of the hall is enhanced by a new lounge area with integrated library. Also new in C2 is a Premium Design area where design labels will present high quality collections combining clear forms and esthetics with top-class materials. The reason for this: in recent years, some of the exhibitors from Contemporary Design have developed more towards high-quality premium products. With the new Premium area, the suppliers of high-quality design jewelry can now reach their customers specifically.”

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