Nazraana brand ambassador unveils new collection in Kolkatta

A new diamond jewellery collection from the ‘Nazraana’ brand was unveiled in Kolkatta, by its brand ambassador and Bollywood star Yaami Gautam. Nazraana is Rio Tinto’s flagship diamond jewellery initiative in India, launched in 2012.

Nazraana takes its reference from royal gift giving rituals of past eras, and comprises collections of diamond jewellery gifts for all celebratory occasions.

The latest collection was previewed in Kolkata to customers and media at an exclusive event conducted in association with leading jewellers of Bengal and Assam.

Yaami Gautam unveiled three concepts embodied in the new collections - Day Dreams for daily wear, Jewels of Dusk for party wear and an Indulgence for special occasions. Yaami Gautam, Brand Ambassador for Nazraana unveiled three concepts embodied in the new collections - Day Dreams for daily wear, Jewels of Dusk for party wear and an Indulgence for special occasions. The event featured a fashion show segment and according to Vikram Merchant, Manager, Rio Tinto Diamonds, Indian Representative Office, “We are delighted with the new Nazraana collection which comprises a range of beautiful and versatile designs.”

According to Yaami, “It is exciting to see this wonderful initiative come to life in Kolkata as it provides so much more choice for those giving and receiving gifts.”

The launch event will be followed by a Nazraana promotion during the forthcoming Durga Puja festival. Leading jewellers of Bengal and Assam will participate in the promotion commencing 14th September in the lead up to the Puja festival.