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Nakshatra launches www.nakshatra.world
A platform enhancing the consumer shopping experience
By: Diamond World News Service
Jan 7 2017 12:11PM
Reference: 13779  

Nakshatra, India’s premier retail brand launched www.nakshatra.world a platform retailing exclusive Nakshatra jewelry along with designer clothing offered by India’s top fashion designers. The intent is that of lending a never-before experience to the consumer – unlike that offered by any other e-commerce or brick and mortar store.

The designers featuring their apparels include Anju Modi, Rajesh Pratap Singh, Payal Pratap, Ashima Leena, Poonam Bhagat, Masaba and over 40 other celebrated fashion designers.

This platform has curated jewelry designs and fashion, addressing the desires of the modern and fashion conscious women whether they are the working women or brides.

Since the year 2000 Nakshatra jewelry has infused classical design, with contemporary elegance and glamor and for over a decade and more, it has been known and aspired as one of the leading jewelry brands in the country. The brand is known for its commitment to harmonize design, quality, and service. Therefore, an e-commerce shopping platform partnering leading fashion designers to cater to the same audience was a natural business decision.

The price range of jewelry is from Rs.10,000 and upwards and fashion apparel start from Rs.2000 and go upto Rs.1,50,000. The apparel line includes day-wear tops, tunics to gowns and wedding wear sarees.

The website https://www.nakshatra.world offers the designer’s choice of jewelry with their garment which is quite a unique feature. The idea is to expand the range of jewelry and have more and more designers on the platform.

Commenting on the launch, says industry pioneer Mr.Mehul Choksi, Chairman, Gitanjali Gems, “Nakshatra has revolutionized the branded diamond jewelry segment 15 years back by making superior quality diamond jewelry accessible to Indian women and today with the launch of the ecommerce platform, we hope to bridge the gap of designer clothing along with diamonds to complete the look”.

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