Nakshatra launches new brand campaign with Bollywood Superstar Kangana Ranaut

Diamond jewellery brand Nakshatra launched a new brand campaign featuring brand ambassador and Bollywood Superstar Kangana Ranaut. The campaign comprises of television commercials focusing on the celestial inspiration of the brand centred on the traditional seven diamond motif which resonates deeply with the Indian mythology. These films will be in sync with the forthcoming wedding season and other auspicious days.

Nakshatra is India’s iconic diamond jewellery brand and amongst the “TOP 50 LUXURY BRANDS” in the world (As per Deloitte Global Powers of Luxury Goods 2016 Report).

Along with the film the brand also unfolded its growth strategy which includes Omnichannel retail expansion in Tier I and Tier II cities and an online presence within the lifestyle space www.nakshatra.world which features Nakshatra Diamond Jewellery and designer apparels.

Saurav Bhattacharya, Group President – Gitanjali Group said “Nakshatra has always been positioned as the most precious jewellery brand for a modern Indian woman to adorn on her wedding or any other auspicious occasion. Kangana complements Nakshatra’s celestial brilliance as she herself is an icon of beauty, style and innovation”. Each television commercial depicts a specific expression of the jewellery – the first captioned ‘Nakshatra Diamond Jewellery – Wear your Divine Luck’ is inspired by the constellations portraying celestial brilliance – ‘noorkajhurmuth’, the second takes on the significance of Nakshatra Diamond Jewellery with an auspicious occasion, while the third film narrates the unchanging association between Nakshatra and weddings.

Kangana Ranaut also launched the brand’s Saptamandala collection of diamond jewellery themed on invoking blessings and Divine Luck for the wearer. This will coincide with the TVC campaign. The collection of earrings, rings, pendants and nosepins is designed with a reinterpretation of the 'kudajodi' in a non-floral avatar.

Saurav Bhattacharya added that Nakshatra is already the most popular brand in the diamond jewellery segment with the highest top of the mind recall. “Nakshatra is now poised for major expansion and is entering an exciting growth phase. In the coming year, we plan to open 100 franchisee and coco stores and build touch points in leading jewellery retail stores across 30-40 Tier I and Tier II cities of India.” The expansion of the brand’s current presence across India and online will enable more consumers to access the jewellery. “She can browse online and choose her preferred piece from among hundreds of designs, and then locate the nearest retailer from where she can purchase it. The new growth chapter will see phase of growth will also see the launch many new collections for weddings and the different auspicious occasions that are celebrated across the country, Saurav Bhattacharya said.