17 Nov 2019
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NIRAV MODI partners with the Elephant Family
Part of the 2017 UK India Year of Culture, the India edition of the Elephant Parade is organised by Elephant Family and is supported by the luxury diamond jewellery brand, NIRAV MODI.
By: Diamond World News Service
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Nov 10 2017 10:30AM
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Reference: 15792  

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(L-R) Ratnaraj, Mr. Nirav Modi, TRH The Prince of Wales
(L-R) Ratnaraj, Mr. Nirav Modi, TRH The Prince of Wales

Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall attended the official preview of Elephant Parade India, last evening, at the British High Commissioner’s residence in New Delhi. Part of the 2017 UK India Year of Culture, the India edition of the Elephant Parade is organised by Elephant Family and is supported by the luxury diamond jewellery brand, NIRAV MODI. 

Over the course of 2017 and 2018, Elephant Family and NIRAV MODI are uniting to work on a series of high profile public events in India and the UK that will generate awareness on the Asian elephant situation and also raise funds to power the projects on ground.

The elephant has always fascinated and inspired NIRAV MODI: evidenced by the NIRAV MODI monogram, which depicts the values of majesty, strength and grandeur. As a part of the 101 elephant sculptures being painted into unique masterpieces, NIRAV MODI transforms the auspicious elephant with the artistic visualization of his finest jeweled creations, named as 'Ratnaraj'. The name 'Ratnaraj' is drawn from Sanskrit roots, suggesting a treasured jewel that is the best of its kind. 

Delicate diamond jasmine flowers in the signature Jasmine cut® diamonds decorate the legs and feet of the elephant; while fiery rubies and Mughal® cut diamonds from the Majestic Mogok Ruby Suite adorn the elephant’s head and trunk. The howdah on its back is a visual recreation of the Magic Carpet Bracelet. These impossible-to-replicate, one-of-a-kind works of artistic genius and remarkable craftsmanship, now become a part of the rich symbolism of the elephant.

Speaking on the occasion, Founder and Creative Director, Nirav Modi says "NIRAV MODI jewels is proud to partner with the Elephant Family. The elephant has always fascinated me: the NIRAV MODI monogram, that depicts majesty, strength and grandeur, is inspired from this humble animal, which is revered and considered auspicious in Asia. It is vital to protect this gentle animal, and we are happy to make a difference."

NIRAV MODI is a brand built on the passion to create extraordinary works of art in the form of lyrical and inspired jewels. There is an unrelenting belief in excellence and perfection: in quality, design, innovation and craftsmanship. Nirav Modi, a seventh-generation diamantaire, has spearheaded unique setting techniques and globally patented diamond cuts, including the Jasmine cut®, the Endless cut®, the Ainra cut®, the Mughal® cut and the NIRAV MODI Embrace® mechanism. Lauded at international auctions like Sotheby’s and Christie’s, NIRAV MODI creations have earned the distinction of being recognized as among the best in the world. The brand has nine boutiques worldwide in the most prestigious locations in London, New York, Hong Kong, Beijing, Macau, Mumbai and New Delhi, with plans for continued expansion throughout Europe, the USA and the Far East.

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