Montblanc launches – Bohème - all ladies watch collection

Montblanc has launched a new collection of ladies watches, Bohème. The launch took place in Shanghai at a glittering event with stars, at the Children’s Art Theatre, reports say.

The brand noted that 35 percent of their clients were women, but who shopped for their male relatives or friends, but with this endeavour, the brand has officially created a space in its product portfolio catering to women, growing from its long lead of catering only to the male audience. The launch also celebrated its long association with the Chinese market, which is today amongst its top three markets, reports add. At Montblanc around 20 percent of the products cater to women, noted the company, reports say.

The watch is crafted in a feminine exterior design with precious gems and metals and the inside is designed with intricate movements and complications. The collection is a further step from the feminine writing instruments collection under the same name., reports say. The highlight of the collection is the Bohème Perpetual Calendar Jewellery.

Apart from watches, the Bohème collection includes jewellery and writing instruments.