Malabar Gold & Diamonds joins hands with Flipkart; also plans capacity expansion

Malabar Gold & Diamonds, a leading jewellery manufacturing and retail company has extended its retail reach online, by joining the e-marketplace Flipkart. The company had established its e-commerce presence with its online portal two years ago. In addition to this, the partnership with Flipkart – which Malabar cites is the largest e-commerce marketplace in India, would help leverage its customer base to the same level; combined with its excellent delivery service and Malabar looks at this as an opportunity to tap a very wide consumer base, as per reports.

Through this e-commerce marketplace, Malabar Gold & Diamonds would retail its gold, diamond and platinum jewellery, that include rings, pendants, traditional earrings, in effect a range which would pamper the consumer choice for the festive season.

The jewellery being retailed would begin at Rs 3,000 up to Rs 50,000. The company intends to tap the consumer sentiments towards buying jewellery on the festive occasion, with a wide selection in designs. Also it cites the partnership as a step ahead in enhancing its consumer offerings and experience to create a revolution in the online jewellery shopping space, reports say.

The company also plans to expand its capacity with new facilities for manufacturing on the anvil in India and overseas, reports say. The company intends to set up a diamond manufacturing unit in Mumbai and also some more facilities for manufacturing in Kerala’s KINFRA Industrial Park, and in other such industrial parks in West Bengal, Gujarat and Andhra Pradesh, reports add.

The company cites opportunities in the current low gold prices, a friendly environment for investors and customers for gold and diamond jewellery. Overseas, the company is looking at the possibility of opening up a gold manufacturing unit in Dubai with the UAE government.