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MVI Marketing launches first ever jewellery search engine
The portal JewelrySpotter.com is an advantage for retailers and consumers
By: Diamond World News Service
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May 19 2009 5:39PM
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Reference: 3822  

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MVI Marketing Ltd. has launched the first ever jewellery search engine namely JewelrySpotter.com. The portal is now live and available for consumers to search for specific products they want to buy and review deals, offers and specials from websites competing for their business. Marty Hurwitz CEO of MVI Marketing Ltd., said at the launch, "We don't know much about when the recession will end for consumers but one thing is certain, consumers will never shop the same way for jewellery again. Anyone expecting to rely on their old business model to sell to consumers in the post recession period is very likely to fail."

The portal is being promoted as JewelrySpotter.com- We've Spotted the Best Jewelry Deals For You! Hurwitz further mentioned, "The consumers who historically have driven jewellery sales at retail are aging and their numbers are shrinking. The younger demographic that will drive the future of the retail jewellery business is evolving, increasing their disposable income and using the web for all manner of shopping."

The website was created based on various research components including – the fact that consumers now go to the web for three principal reasons- Value, Convenience and Research (VCR); nearly every consumer, throughout the world, uses a search engine to identify value opportunities, convenience options and research information collection before they purchase a product; if that product can be easily researched, its value defined and a convenient alternative to brick and mortar shopping presented at the moment the consumer is in the search engine, they will very likely buy.

JewelrySpotter was designed and developed as a niche, vertical search engine that will tap into these consumers and direct them to visit specific product offerings according to their needs, and allow them to define their search for specific products and price points. Also, jewellery websites would be able to match their offers to the same specifics that consumers are looking for.

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