Lili Diamonds introduces new diamond cut - Meteor® Cut

Lili Diamonds has adopted a new branding strategy which is inspired by the concept of ‘space’ and has incorporated this into its new online publicity campaign, a new website (www.lilidiamonds.com) and company logo, fresh magazine advertisements, corporate video and catalogue production, and a novel high-tech diamond cut – Meteor® Cut.

“Our new celestial corporate video is the fruit of a grand production, combining materials shot in a number of locations worldwide with all the vogue 3D animation; the diamond industry has yet to produce its parallel,” said Nadav Attar, marketing manager at Lili Diamonds. The new website offers an innovative experience for the viewer, with features of 3D graphics, a friendly interactive interface.

The high-tech diamond cut – Meteor® Cut was especially designed as part of the new branding transition. “The Meteor® Cut is a perfectly built decagonal shape and as Dotan Siman-Tov, managing director of Lili Diamonds. Says, “Is your wish upon a star coming true. Not unintentionally our leading slogan is Find Your Star – because each and every diamond we manufacture is a true star.”

Lili Diamonds is a prominent company trading and producing rough and polished diamonds, and prides in its innovations in diamond designs, including Crisscut®, Crisscut® Cushion, Wondercut®, Meteor® Cut and many more.