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Lightbox Jewelry Launches its First-Ever Pop-Up Store in NY
The pop-up will give shoppers the opportunity to view the launch collection from Lightbox (currently only available online) featuring pendants and stud earrings set with pink, pale blue and white lab-grown diamonds.
By: Diamond World News Service
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Nov 30 2018 1:16PM
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Reference: 16826  

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Lightbox, the De Beers Group laboratory-grown diamond jewellery company, commenced Cyber Week with the opening of its first pop-up store at The Oculus, Westfield World Trade Center in New York on 26th November 2018.

Lightbox General Manager Steve Coe and Head of Marketing Sally Morrison were joined by models from the brand's advertising campaign for a lighting ceremony. The 400-square-foot pop-up will give shoppers the opportunity to view the launch collection from Lightbox (currently only available online) featuring pendants and stud earrings set with pink, pale blue and white lab-grown diamonds. Started on 26th November, the pop-up will run till 2nd December.

The jewellery is set in either silver or rose gold and Lightbox's easy-to-understand linear pricing model is highlighted within the space. Prices start at just $200 for a quarter carat and range up to $800 for one-carat total weight, plus the cost of the setting.

The pop-up has an interactive selfie video wall where visitors can share a moment. Also, customers can try jewellery at the pop-up. Besides, all orders placed at the pop-up will receive free expedited shipping.

It was in May when De Beers launched its Lightbox division, a lab-grown diamond jewellery brand.

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