10 Dec 2022
DiamondWorld Directory
Home |
Leviev launches diamond jewellery brand
Moves into Bond Street next to DeBeers, Graff, Mouawad
By: Diamond World News Service
Feb 27 2006 12:00AM
Reference: 224  


Lev Leviev, an Israeli entrepreneur, is launching a diamond jewelry brand under his own name. Previously named Vivid, and mainly targeting private clients with an average sale price of around $20,000 per carat, the new Leviev brand will move into a broader area with categories of around $10,000 – 15,000 per carat.

The first Leviev store is set to open on 31 Old Bond Street in London by the end of next month. A second store, located at 698 Madison Avenue and 62nd Street, will open this autumn. The London store is only a few steps away from De Beers retail venture and that of other luxury brands, such as Graff and Mouawad.

"Given the known friendship between Leviev and the De Beers group, Leviev s move into the top-end segment of the market adds delicious piquancy for the observer," said Charles Wyndham, an industry expert. It must also raise concerns for other top-end jewelers. Like Laurent Graff, the successful dealer turned high-street jeweler, Leviev is a wholesaler moving into a selective segment of the jewelry market.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Sort by: 
gold,silver, dia.
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 32063
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 9580
GJEPC Chairman Interview
Views: 28163
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 39419
Promo for IJ Awards 2012 at NDTV Profit
Views: 57103
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 68603
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 21914
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 50967
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 53162
Member of:
Supporter of: