The new coins and bars are the company’s offerings for the festive season. The products were launched at an event with glitterati. India's music legend Bappy Lahiri who launched the collection epitomizes the Indian proclivity to gold and declared his decision to happily shift to Lumineux Uno.
The Lumineux Uno bars are launched in denominations of 10gms and 50gms, and the coins in 5gms, 10gms, 15 gms, 20gms and 50gms. These are made available in three distinct variants – white, plated in yellow and rose gold, presenting a new and unique gifting solution for the Indian consumers.
The company is promoting the launch through an extensive multi-media campaign including TVC, digital, outdoor and print that went live on September 14th. The television campaign is based on a simple consumer insight that seeks precious metal and premium jewellery and where the consumer is ready to adorn a new alternative innovation that is equally prestigious, glamorous and pure. The commercial features Bappi Lahiri and Govinda.
Says Mr. Sanjeev Agrawal, LJOW, Director, “Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher lustre; sharper and more malleable; at far more affordable price than gold and platinum and more precious than silver. It has a lustrous white colour, almost like the colour of platinum and also available in plated yellow and rose gold. It has an authorised third party XRF certification. The exclusive marketing, trading and distribution rights for Asia Pacific and the USA regions have been awarded to ‘‘Leading Jewelers of the World’’, a company incorporated in USA for providing marketing, sales and service platform to the large number of independent retailers in USA.”
The daily buying and selling price of Lumineux Uno has ranged between Rs.125 to Rs.130 per gram in the recent months based on the price of the four precious metals. Lumineux Uno will be promoted in India by “Leading Jewelers of the World” with an aggressive promotional campaign in print, magazine and social media.