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Lazare Kaplan announces Lazare Ongoma Initiative
This is a social initiative to encourage education in Africa
By: Diamond World News Service
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May 25 2012 3:13PM
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Reference: 6986  

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Lazare Kaplan International Inc. (LKI) announced its social initiative - The Lazare Ongoma Initiative (LOI). The word ‘Ongoma’ means a drum that is used to make sound and as such lends meaning to the initiative LOI which aims to create “that sound” and raise awareness about LKI’s support in Namibia. The chosen cause is education in Africa, focused on the Five Rand Primary School in Okahandja, Namibia.

LKI has been long associated with the diamond producing countries of Africa, through its infrastructure, business units and employment generation.

The LOI will go hand in hand with The Lazare Diamond® Incentive Program in the United States which currently rewards Lazare Diamond retailers and their sales associates who sell and register Lazare Diamonds.

LKI will make a matching donation to The Five Rand Primary School in the name of each sales associate for every registered Lazare Diamond. Through this initiative Lazare Diamond retailers in the United States and their associates will now play a part to support the Five Rand Primary School. Furthermore, LKI employees will also participate with direct donations as part of this initiative.

“The Lazare Ongama Initiative was formed to raise awareness of the educational struggles in Namibia and establish a cultural connection to this community” says Christine Tobias, Lazare’s Social Media Sales Coordinator. This is a way for LKI to thank their retailers and sales associates across the country for their support and spread awareness that diamonds contribute to the wellbeing of the Namibian people. LKI is proud to introduce the world to The Lazare Ongoma Initiative and hopes this initiative continues to grow through The Lazare Diamond, “the do good, feel good diamond.”

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