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Landau includes moissanite jewellery in its portfolio
Sees it as a prudent offering during the holiday season
By: Diamond World News Service
Nov 19 2008 5:48PM
Reference: 3246  


Hyman Companies, Inc. which operates its accessory retail store chain under the name Landau, has recently added a new product variety to its portfolio - moissanite fine jewellery for the critical holiday season in select stores across US. The company is based in Pennsylvania. The retail chain encompasses 95 stores worldwide, making it the largest chain of accessory boutiques across the globe.

Nat Hyman - president of Hyman Companies, said, “It’s the right time to re-introduce the moissanite category to our customers. Today’s retail environment is challenging. We need to deliver high quality products with a value that cost-conscious consumers can appreciate. For us, the proven answer is moissanite.”

Consumers are apparently favouring purchase of moissanite, and are discovering classic moissanite designs in 14K gold settings featuring big, bold designs suited to the moissanite jewel. Moissanite has nearly 2 ½ times the fire of diamond and 10 percent more brilliance. Charles & Colvard® are the manufacturers of moissanite. The jewel is extremely resistant to scratching and abrasion, and is second only to diamond in hardness, and harder than sapphire, ruby, and emerald.

“We are extremely pleased that moissanite fine jewellery is once again sold through Landau, particularly given the past success of the category in its stores. Moissanite is the right jewel for these changing times, and Landau clearly recognizes the potential, as do we,” said Dennis Reed, president and chief marketing officer for Charles & Colvard.

Landau offers a 100 percent lifetime guarantee on the fine jewellery it sells. Its boutiques compete favorably with retailers as Armani, Bulgari, Prada, Hermes and Tiffany. The stores offer exquisite costume jewellery, hand-jewelled minaudieres, crocodile and Italian leather handbags, fine silk scarves and belts. Landau Direct, Landau Costume Jeweler, Landau, NLH Jewels and Boccelli are owned and operated by The Hyman Companies, Inc.

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