20 Sep 2021
DiamondWorld Directory
Home |
News
Home
LA-based Colette Opens Flagship Store in Brentwood
In light of its 25th anniversary, jewellery brand Colette opens a new showroom in Los Angels' Brentwood neighbourhood
By: Diamond World News Service
|
Jul 8 2021 2:04PM
|
Reference: 25706  

DecreaseIncrease
Colette Jewelry is now by the Brentwood Country Mart at 250 26th Street in Santa Monica, Calif. - Credit: Courtesy/Dusan Vuksanovic
Colette Jewelry is now by the Brentwood Country Mart at 250 26th Street in Santa Monica, Calif. - Credit: Courtesy/Dusan Vuksanovic

Colette Steckel of Colette Jewelry has moved her flagship from Melrose Place to Brentwood in Los Angeles.

“Melrose was amazing until it wasn’t,” said the designer. The longtime L.A. resident, who’s French and Mexican, founded her business in 1995 in Mexico City. “When the pandemic hit, we had to shut down. It was like a desert for a year, and no one was able to be there. And then all the riots and all the insecurities happening on the street got me very scared, because, I mean, people got robbed many times….People started to close businesses. We had to board up several times.”

Brentwood, a more residential area of the city, felt safer. “Long story short, I found my dream place because I always wanted to be in that specific spot,” she said of the new location, which previously housed a Japanese designer and tailor, near the Brentwood Country Mart. It was in January that she noticed its availability while driving by. She closed shop in Melrose a month later and began renovations.

“It’s very contemporary,” she said of the decor, which features soft hues, lavenders, grays and nudes. The tones are inspired by the colors found in the large marble stone that sits at the center of the 450-square-foot space. Similar to her previous shop, which she opened in 2016, there’s a French touch — this time with herringbone flooring and high ceilings.

“I wanted to create a space where people can feel like they’re in a living room,” she said.

Along with her jewellery, diamonds and gems with pieces that range from around $300 to $50,000, she has fashion, lifestyle and home items on display: French and Colombian chocolates, game boards like dominoes, hats, sunglasses, scarves, candles, incenses, hand creams and handmade pottery.

“It’s not a lot, because I don’t want to overwhelm my clientele, and I don’t want to distract from my jewelry,” she added. She has a celebrity following that includes Madonna and Rihanna.

Her pieces, made in Paris, are often whimsical and astronomy-themed, inspired by her heritage and travels. They’re found at more than 40 retailers globally, including Bloomingdale’s and Moda Operandi. Opened this week, the new store is located at 250 26th Street on the edge of Santa Monica, Calif.


Courtesy: WWD

 

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2021
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 29877
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 6203
GJEPC Chairman Interview
Views: 26191
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 35841
Promo for IJ Awards 2012 at NDTV Profit
Views: 49742
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 62964
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20192
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 47753
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 46855
Advertisement
GIA 2021
Advertisement
DW Whatsapp Sub sq
Member of:
Supporter of: