Kolkata Gets Its First Forevermark Boutique

Forevermark, the diamond brand from the De Beers Group of Companies, opens its exclusive boutique in Kolkata for the first time ever. The Forevermark Boutique is only the second such store in the world. Housed at South City Mall in Kolkata, the boutique exclusively carries Forevermark which are the world’s most carefully selected diamonds in a wide variety of jewellery and loose assortment.

Every Forevermark diamond is expertly crafted and undergoes a rigorous selection while Indian Gem & Jewellery Creation has a reputation of quality, creativity and integrity among its customers. The synergy of these two brands has brought about an ideal collaboration to offer hallmark jewellery pieces.

Gracing the occasion was the talented and gorgeous actress Karisma Kapoor adorned with beautiful Forevermark jewellery, she said, “It is truly a privilege to be a part of this celebration with Forevermark and Indian Gem & Jewellery Creation as they launch their first exclusive boutique in East India. Forevermark diamonds are the most beautiful, rare and responsibly sourced diamonds in the world. Knowing that less than one percent of the world’s diamonds are eligible to be a Forevermark diamond makes me feel extra special to wear this stunning piece of jewellery today. Each Forevermark diamond has a unique identification number which is a testimony to its promise. Moreover, it is truly an honour to wear these dazzling diamonds from a brand like Forevermark that represents the advancement of women and supports the U.N #HeForShe movement.”

Highlighting the partnership, Mr. Pratik Dugar, Director, Indian Gem & Jewellery Creation said, “It is an honour to be associated with a brand like Forevermark and first boutique here in Kolkata. Forevermark is a trustworthy brand that provides you with genuine, natural and untreated diamonds. Each and every Forevermark diamond is inscribed with the Forevermark icon and a unique identification number, which lets our customers know that the diamond they are purchasing is truly and uniquely theirs. Indian Gem & Jewellery Creation and Forevermark have come together to give Kolkata the best there is in diamond jewellery with a wide variety of collections that have been designed by Forevermark.”

Sachin Jain, President, Forevermark India further added, “This is the first exclusive store that Forevermark has opened in East India and we could not be happier to have done that with Indian Gems And Jewellery Creation, who share similar values and provide fashion forward jewellery to its consumers. Across the globe, Forevermark has just 2 boutique stores and both are in our very own country – India. This is a huge milestone for us to achieve along with our partner and we look forward to many more such associations.”

The store is set to house all the exquisite Forevermark collections including Capricci – The Nose Pin Collection, Circle of Trust – Diamond Bangles, Traditional Setting Collection, Designer Collections – Artemis & Zanyah, Black Label Collection, Encordia Collection, Cornerstones Collection, Millemoi Collection, Eternal Collection, Trend Collections as well as loose diamonds and diamond jewellery for men.

At the location, Forevermark has created a black room enclosure where the rarest 12 carat, round cut Forevermark diamond is on display. A special display demonstrates how light passes through this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers can witness this as the light refracts through the diamond across the room in a multitude of colours making for a stunning visual spectacle. It is truly an unforgettable experience for all the Indian Gem & Jewellery Creation customers in Kolkata.

Less than 1 per cent of the world’s diamonds are eligible to be a Forevermark. Each Forevermark diamond undergoes a journey of rigorous 17-step process during which every diamond is evaluated no less than five times to meet the Forevermark standard that goes beyond the traditional 4Cs of Cut, Colour, Clarity and Carat. Only once the diamonds have met all the criteria, will a grader personally approve each exclusive Forevermark Grading Report. These diamonds are then inscribed with the Forevermark icon and individual number, making them among the most beautiful and rare diamonds.

The store is located at South City Mall, Kolkata.