10 Jun 2023
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Kirtilals Presents the Forevermark Addigai Collection
The Perfect Blend of Tradition and Style for the Wedding & Upcoming festive season
By: Diamond World News Service
Mar 30 2023 4:02PM
Reference: 26814  


Kirtilals presents the Addigai Collection, crafted with De Beers Forevermark diamonds. The collection is an ode to South Indian tradition and showcases the unique beauty of the Addigai ornament with a contemporary touch.

The Addigai Collection features a range of intricately designed necklaces that are created in 18KT and 22KT gold, crafted with De Beers Forevermark diamonds. The collection is perfect for the upcoming wedding and festive season. It features traditional designs with a contemporary twist, making it ideal for modern-day women who value tradition and style. Each piece in the collection is a masterpiece, crafted with exceptional attention to detail by Kirtilals' skilled artisans.

Speaking on the occasion, Suraj Shantakumar, Director Business Strategy - Kirtilals, said, "The Addigai Collection is a tribute to the rich heritage of South Indian jewellery. We have taken inspiration from the traditional Addigai and added a contemporary touch to make it relevant for modern-day women. The collection is a perfect blend of tradition and style, making it ideal for those who want to celebrate their heritage in a unique way. Our partnership with De Beers Forevermark has enabled us to create exquisite pieces that are perfect for the upcoming wedding and festive season."

The Addigai Collection features stunning designs that celebrate South Indian tradition, with a modern twist. Each piece in the collection is crafted in-house by our expert artisans with De Beers Forevermark diamonds of the highest standards of quality and craftsmanship, and set in the ancient closed setting techniques of South India. The diamonds in the collection are responsibly sourced, and each diamond is inscribed with a unique identification number, providing customers with a sense of assurance and confidence in their purchase.

“The Kirtilals Forevermark Addigai collection showcases the beauty and uniqueness of natural diamonds. With the upcoming wedding and festive season demand for precious jewellery, I am confident that this collection will be well-received for its craftsmanship and design that goes into each piece. At De Beers Forevermark, we believe that every diamond is a symbol of something meaningful and we are committed to ensuring that our diamonds are responsibly sourced. We are proud to partner with Kirtilals, the leading jewellers in India, to consistently provide only the most beautiful diamonds in exquisite designs to its clients. We are looking forward to a prosperous season ahead." said Mr. Amit Pratihari, Vice President, De Beers Forevermark

The exquisite Forevermark Addigai Collection is available at Kirtilals, Somajiguda Circle, Hyderabad. 


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