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Kalyan Jewellers launches Mudhra collection with Amitabh Bachchan and Jaya Bachchan
Ropes in Jaya Bachchan as its brand ambassador
By: Diamond World News Service
Nov 3 2015 9:00AM
Reference: 12195  

Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India has brought in several new elements in its offerings - a new collection, a new brand ambassador seen in a new television commercial. The brand has roped in Smt. Jaya Bachchan as its most recent brand ambassador. She will first be seen in a television commercial co-starring husband and Kalyan Jewellers national brand ambassador Amitabh Bachchan. Both celebrities will be promoting the latest offering from Kalyan Jewellers – the Mudhra collection.

The collection offers fine handcrafted antique jewellery, reminiscent of India’s rich tradition. Each jewellery piece speaks of a past glory and a promising future. Kalyan Jewellers’ initiative of roping in the iconic couple to launch the collection is in line with the strong and timeless appeal of the Mudhra collection.

Assorted handcrafted chokers, long and short necklaces, bangles and earrings designed by specialists from across the country and crafted by Kalyan’s skilled artisans make up the collection. It focuses specially on bridal wear for the modern Indian woman. The Mudhra collection has exquisite pieces that weigh up to 400 grams.

Commenting on the development, T.S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “We have always been keen to extend our association with the Bachchan family by involving Smt.Jaya Bachchan. The attributes of the Mudhra collection presented the perfect platform to introduce the first family of Indian cinema as the brand ambassadors.”

Jaya Bachchan has been a role model for Indian women successfully carrying her multiple responsibilities. Her timeless grace, charisma and elegance epitomizes the Mudhra collection. The chord that Jaya and Amitabh Bachchan strike together with people cutting across continents is unparalleled and the coming together India cinema’s iconic couple marks yet another historic occasion for Kalyan Jewellers,’’ Kalyanaraman added.

‘’I have been an integral part of Kalyan Jewellers’ journey and have seen the brand growing in stature over the years. Sharing the screen with Jaya has always been special and I look forward to many more Kalyan Jewellers precious moments with her,’’ added Shri Amitabh Bachchan.

Smt. Jaya Bachchan will feature in marketing campaigns of Kalyan Jewellers and support the various sub-brands and collections. ‘’I am delighted to be associated with Kalyan Jewellers who have established themselves as one of the leading jewellery brands in the country. I have been impressed with their astute and comprehensive collection as also their emphasis on quality and transparency. I am excited to start my relationship with the Mudhra collection where I am also getting an opportunity to share screen with Amitji after a long time,’’ said Smt. Jaya Bachchan.

Kalyan Jewellers has a network of 86 exclusive showrooms in India and West Asia.

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