KSS launches first Cherishgold and BJewelz co-branded store

Mumbai-headquartered KSS Limited launched its first co-branded Cherishgold and BJewelz store in Mumbai in the city’s Goregaon suburb. The store is the first-of-its-kind retail and online co-branded store by KSS Limited in India. Birla Jewels Ltd, a wholly owned subsidiary of KSS Limited that is listed on BSE and NSE is bringing forth a fresh jewellery buying experience in the country, with its unique offline and online store format.

Cherishgold - BJewelz co-branded stores offer jewellery across a variety of designs – modern, contemporary to conventional, all at affordable prices. The effort is towards synergising the experience of online and offline buying, by bringing a multitude of options seen at an online store to the walk-in customers and vice-a-versa, at just a click of a button.

KSS Limited is looking to expand its retail footprint by opening 500 such co-branded stores across the length and breadth of India with 55-60 co-branded stores in Maharashtra and Gujarat in near future.

Commenting on the launch of Cherishgold – BJewelz co-branded store, Mr. Satish Panchariya, Group Chairman – KSS Ltd. said, “The launch of the first Cherishgold - Bjewelz store in Mumbai marks our presence in the organized retail gems and jewellery business in the region. With this first-of-its-kind store, in addition to meeting the requirements of our retail jewellery clientele, we expect to not only service the customers of our online brand Cherishgold.com from the local catchment but also present a huge bouquet of products through our online store for the local populace.”

Speaking on the launch Ms. Nikita Rattanshi, Director at Birla Jewels Ltd. added, “We are ecstatic with the launch of the first Cherishgold - BJewelz store in Mumbai today. With a core focus on making jewellery products available at affordable prices to the masses, we look forward to enhance the overall jewellery buying experience in the country while focusing on quality and designs.”

‘BJewelz’ a brand of ‘Birla Jewels Ltd.’ is reckoned for redefining the jewellery buying experience for the middle and mass affluent class. Cherishgold is an online e-commerce brand offering a wide variety of jewellery designs carefully chosen from the best jewellery manufacturing centres of India.