KSS Ltd. forays into the retail jewellery sector with Bjewelz

KSS Limited (formerly known as K Sera Sera Ltd.) has ventured into the retail jewellery sector with the identity – ‘Bjewelz’ under its wholly owned subsidiary Birla Jewels Ltd. Commenting on the launch, Mr. Satish Panchariya, Group Chairman – KSS Ltd. says, “The organized retail gems and jewelry industry in India has been witnessing a steady growth over the last few years, because of which we sensed a viable opportunity for Birla Jewels Ltd to make a foray into the sector.”

The first Bjewelz retail outlet is slated to open in Patna. The company has chalked plans to expand its retail presence by launching 500 outlets across India over the next three years. With around 70 outlets being planned in cities like Mumbai, Ahmedabad, Patna, Gwalior, etc, Bjewelz is all set to bring a revolution in the retail jewellery segment. KSS Ltd. is eyeing a turnover of INR 6000 crores in two years with its retail jewellery foray.

Focusing on expanding its reach to the larger set of masses in the retail market, Bjewelz offers the largest collection of modern, conventional and contemporary jewellery products at affordable prices. KSS Limited, with a focus on metro and tier 2 cities, will be investing over INR 100 crs in marketing and promotional activities of the brand.

With a company owned store in Ahmedabad, Birla Jewels Ltd. will be following franchisee based model and will explore opportunities with various partners across the country for expansion of Bjewelz. “Opting for a franchisee based model, our aim is to truly revolutionize the sector by building strong, trusted relationships with our partners. By building brand ‘Bjewelz’, the aim is to be recognized as one of the top 3 jewelry retail chains in the country over the next 3 years,” added Mr. Satish Panchariya.

Ms. Nikita Rattanshi, Director at Birla Jewels Ltd. said, “Apart from building a brand that truly resonates with the modern and contemporary Indian woman, ‘Bjewelz’ will provide our customers with a world-class retail ambience, which is so essential to in-store jewelry purchasing. Our format is designed to not push the product to our customers, rather create a brand that sells on its own credibility.”

KSS Ltd. was incorporated in September 1995. Headquartered in Mumbai KSS Limited is currently listed on the BSE, NSE and the Luxembourg Stock Exchange. The company has varied interests in the entertainment and gems and jewellery business sectors.