Joyalukkas expands with a new mall, a new showroom

Joyalukkas, a leading jewellery manufacturing and retail entity, expanded its retail portfolio with the launch of its first shopping mall – ‘Mall of Joy’ and its new jewellery showroom in the mall. The Mall is opened in the South Indian region of Thrissur, the home town of Mr. Joy Alukkas, Chairman & MD, Joyalukkas Group. The company has identified the theme of its retail mall business as ‘celebration shopping’, “because we believe shopping itself is a celebration of good times and most of the shopping occurs during various celebration period like weddings, festivals, anniversaries, birthdays etc.”, describes Mr. Alukkas.

The anchor outlets of Mall of Joy are two of the Joyalukkas Group’s leading concepts i.e. Joyalukkas Jewellery and Jolly Silks (a leading retail brand in GCC and India for fashion and silks). Marking the celebratory occasion of the mall opening, the company announced 50 days of promotions, where consumers gain an opportunity to win and receive prizes from one of the movie stars who is a Joyalukkas brand ambassador. Mall is Joy is targeted at the growing affluent in the region who have a modern outlook to life.

Joyalukkas brand ambassador Suresh Gopi inaugurated the Joyalukkas Jewellery showroom. He selected the second set of winners for the raffle draw which shoppers are entitled to on shopping worth Rs.5,000 at Joyalukkas Jewellery and Rs.1,000 worth of purchase at all other outlets within Mall of Joy.