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Jewelry & Gem Asia Hong Kong Embraces Omnichannel Strategy
The Virtual Show will help participants who are unable to travel while the physical show is set to drive a buoyant Chinese market
By: Diamond World News Service
Jun 24 2021 12:01PM
Reference: 25676  


The global jewellery community is coming together digitally for three weeks of product discovery, inspiration and networking at Jewellery & Gem ASIA Hong Kong’s first-ever digital edition, JGA Virtual (17 June to 7 July).

JGA Virtual is the synergy-enhancing digital component of JGA’s physical show, which is scheduled for 24 – 27 June at the Hong Kong Convention and Exhibition Centre (HKCEC). The physical show with approximately 130 exhibitors will bring together participants and active Chinese buyers. 

“JGA Virtual is bringing Asia’s mid-year fine jewellery event to a global audience. By integrating the reach of digital with the power of face-to-face engagements through JGA’s in-person show in Hong Kong, we are offering buyers and sellers a powerful platform that could help them speed up their business recovery,” said David Bondi, Senior Vice President of Informa Markets in Asia.

For professional buyers and suppliers who cannot travel to Hong Kong for the physical fair, JGA Virtual has made the wholesale sourcing experience possible and simple.

“This digital resource gives the trade access to an exclusive marketplace consisting of suppliers who are among the best in their respective fields, the luxury to explore and discover suppliers and their latest product introductions at their own pace using our filtering capabilities, and the convenience to hold one-on-one video meetings with exhibitors from anywhere,” Bondi continued.

“For sellers, JGA Virtual literally puts the whole jewellery-buying community within their reach.”

An exclusive trade-only sourcing platform for jewellery, gemstones and manufacturing equipment, JGA Virtual offers professional buyers access to new products from anywhere in the world. The user-friendly virtual platform comes with tools for enhanced business matchmaking such as online showrooms, product/supplier search functions and networking features such as video conferencing and live chats.

Aptly heralding the launch of JGA Virtual is a webinar on “Lab-Grown Diamonds: Rising Stars of the Jewellery Industry,” organised in partnership with Smiling Rocks and featuring a stellar panel of speakers comprising Marty Hurwitz, CEO and Founder of THE MVEye; Zulu Ghevriya, CEO and Co-Founder of Smiling Rocks, and Diana Verde Nieto, Co-Founder and CEO of Positive Luxury. More than 500 trade professionals pre-registered to attend.

“Extraordinary times require extraordinary solutions. While we are all living through an intense time of change, remember that to us, nothing is more important than making our sourcing experiences work as hard as possible to deliver the results that our community needs,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.

“For exhibitors, this translates to connecting with quality buyers, securing business opportunities and being inspired to rethink a new vision for their business. For buyers, it is all about gaining access to the very best products and services that the industry has to offer within the comfort of their own homes or offices.”

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