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Jewellery brand Caratti enters Mumbai
The brand is focusing on leveraging consumer buying behaviour
By: Diamond World News Service
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Jul 30 2009 7:48PM
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Reference: 4053  

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According to reports, jewellery brand Caratti has been launched in Mumbai, offering a product portfolio of customised diamond jewellery, for engagement, wedding, anniversary occasions. The jewellery pieces include rings and bands, wedding sets and gifts pieces.

Besides sales, the brand is focusing on nurturing awareness about buying diamonds and luxury jewellery, enabling consumers to make independent purchase decisions according to their lifestyle and needs. It is preparing to spread consumer education on diamonds, jewellery care in an innovative manner, and will offer "value add" services and promotional concepts.

For its jewellery collections, the company has roped in partnerships with De Beers sightholders, renowned jewellery manufacturers, designers, packaging companies and some complementary brands.

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