20 Sep 2019
DiamondWorld Directory
Home |
News
Home
Jewellers expect good sales this Dusshera
Consumers are showing a preference for gold jewellery and light-weight jewellery
By: Diamond World News Service
|
Oct 22 2015 11:04AM
|
Reference: 12110  

DecreaseIncrease
The festive season has unfolded and India is gearing to celebrate Dusshera today, the 22nd of October. Navratri, a nine-day festival dedicated to goddess Durga, begins the season of celebrations and purchases, Dasshera is the final and 10th day of Navratri. Gold in India is a symbol of prosperity and auspiciousness and is indulged into at this time.

Jewellers are already witnessing an increase in consumer footfall for the festive season. Gold prices have been fluctuating, as there wait and watch situation as to whether US would implement a rate hike. Consumers were holding onto their purchases waiting for prices to further drop, but the US has not increased the rate. Gold prices have been on the upswing, and this has partly prompted consumers to the stores to purchase in anticipation of prices rising further.

The industry expects to see a rise of 5-10 percent in sales at the end of these 10 days of Navratri, even though the economic conditions are not very encouraging.

Jewellers note that consumers are showing a preference for gold jewellery over bras and coins. Lightweight jewellery is a very popular choice this season, and heavy weight jewellery is more indulged by those seeking jewellery for weddings.

Jewellers have begun stocking to meet festive demand and it shot up the gold prices by Rs.80 to reach Rs 27,230 per ten grams, recently. They are luring buyers with discounts and promotions. One such is offering customers gifts in gold coins, silver jewellery. Some have launched contests and lucky draws. The festive spirit has unleashed.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2019
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
Spotted: Who Wore What (August 2018)
Pictures: 4
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 17714
GJEPC Chairman Interview
Views: 16388
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 23368
Promo for IJ Awards 2012 at NDTV Profit
Views: 36484
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 40029
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 13766
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 38007
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 35683
Advertisement
KGK_Antwepr
Advertisement
M.Tarun
Member of:
Supporter of: