JFC Day is a day for all supporters of JFC and for potential new ones to celebrate the success of the industry’s support for children in need and raise visibility and funds for the charity. JFC Day is the brain child of Steven Vardi, a JFC board member who helped develop the concept along with JFC’s Marketing Committee.

During the inaugural JFC Day in 2018, retailers across the country ran promotions in their stores to celebrate the industry’s success of helping thousands of children through the JFC charity partners. For 2020, Wells Fargo in support of the American Gem Society, has already stepped up as the first sponsor. The JFC charity partners rally their local supporters to visit jewelers and thank them for their support. “The pandemic has presented a host of issues not only for the jewelry industry, but for all of our charity partners as well. Said Debra Puzio, JFC Board Chair. JFC Day presents a unique opportunity for all of us to come together and recognize that issues like childhood illness and abuse and neglect are still occurring and children remain a priority.”

Anyone can participate in JFC Day. Suppliers, retailers and consumers can help us recognize the accomplishment of raising nearly $ 57 million to support kids. Suppliers can reach out to all of their retail customers, asking them to participate in the initiative. Retailers will be asked to reach out to their customer base to educate them about JFC
and invite them to participate in whatever activity the retailer has planned for September 26.

JFC has available materials to make it easier for anyone to participate. A planning guide, including ideas on how to participate, as well as social media materials, sample emails, press releases and videos are available on the JFC website at www.jewelersforchildren.org.