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Japan’s K-Uno to implement Sarine Profile™
Sarine Profile™ provides an innovative digital customer experience during the diamond shopping journey
By: Diamond World News Service
Apr 28 2017 9:05AM
Reference: 15142  

Sarine Technologies Ltd announced K-Uno, a jewellery retail chain to implement in full the Sarine Profile™ digital sales paradigm for diamonds. This is the first such in Japan.

With 38 stores nationwide and its own diamond and jewellery manufacturing operation, K-Uno is renowned as a unique retailer of bespoke made-to-order diamond jewellery. The official launch of the new K-Uno digital diamond report, based on Sarine's leading diamond analysis and imaging technologies providing science-based, accurate and objective diamond information, coupled with an engaging customer presentation, took place today at K-Uno’s flagship store in Tokyo in the presence of Sarine management, key industry persons.

In keeping with its innovative character, K-Uno is to be the first jewellery retailer in Japan to adopt the complete Sarine Profile™ solution, which provides an innovative digital customer experience during the diamond shopping journey. Sarine’s incoming CEO, Mr David Block, said, "Sarine Technologies is delighted to collaborate with K-Uno and to be party to creating a new revolutionary approach to diamond jewellery sales in Japan – a country with a long history of diamond industry and retail innovation. K-Uno’s dedication to providing reliable, accurate and transparent information pertaining to their offered diamonds, along with the best possible customer experience, makes K-Uno the ideal partner for the first implementation of the full Sarine Profile™ in Japan."

K-Uno’s President, Mr. Masahiko Kuno, said, "K-Uno focused on the diamond's Brilliance more than on the traditional 4Cs first in Japan, and, appropriately, we developed our own diamond cutting technology with original cuts that are patented. We are delighted that the brightness of our proprietary polished diamonds has been validated by Sarine's advanced technologies and we have therefore chosen to adopt the full Sarine Profile™, and are proud to be the first company in Japan to do so. Through the implementation of Sarine Profile™, I would like to create a change in how a customer chooses his or her diamond."

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