JVC releases Essential Guide to the U.S. Trade in Platinum Jewelry

The Jewelers Vigilance Committee (JVC) has released The Essential Guide to the U.S. Trade in Platinum Jewelry (Essential Guide) which documents Federal Trade Commission’s 2010 amendments to the Platinum Section of the Guides for the Jewelry, Precious Metal and Pewter Industries. The revised standards are explained as what they mean in practical terms for those who manufacture, promote and sell platinum jewelry.

The Essential Guide includes legal standards for platinum, glossary of terms, frequently asked questions and two platinum tolerance charts, explaining how to stamp and describe both traditional products and platinum products containing a minimum 500 ppt platinum alloyed with base metal. The Guide will be available at JVC’s booth at the JCK Las Vegas Show, or can be viewed on the JVC website and Platinum Guild International’s website.

Cecilia Gardner, JVC President and CEO, comments: “This Essential Guide explains fairly complex FTC amendments for the marketing and stamping of products containing platinum. This tool gives practical guidance on how to compliantly market and describe these products”.

"We are delighted that the JVC has taken this initiative to help the jewelry industry understand and implement the recent amendments to the FTC Jewelry Guides on Platinum by publishing The Essential Guide. By doing so, the JVC ensures greater clarity and peace of mind for those producing selling and buying platinum jewelry," said Huw Daniel, President of Platinum Guild International USA.

This Essential Guide is the newest addition to JVC’s series of Essential Guides and was underwritten by a grant from Platinum Guild International USA.