JIC Promotes Holiday Jewellery Gifts to TV Audiences

Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), showcased jewellery products from over 15 JA Supplier Members on a multi-city TV media tour on December 3. The segments were seen by millions of viewers and promoted jewellery gift ideas to increase excitement for fine jewellery for the upcoming holiday season.

Jewelry Information Center spokesperson Amanda Gizzi appeared on news shows across the country to talk about upcoming trends for the holidays that included convertible jewellery, stacking jewellery and updated classics in gold and platinum. JIC exclusively featured jewellery from JA Supplier Members including: Andrew Hamilton Crawford, Byard F. Brogan, Charles Garnier Paris, CJ Recht, Le Vian, LJD Designs, Lori Bonn Designs, Mi Moneda, Mijou Jewelry, Orlanda Olsen, Pamela Huizenga, Paolo Costagli, Rarest Rainbow, Royal Chain, Ti Sento Milano and ZAIKEN Jewelry.