17 Nov 2019
DiamondWorld Directory
Home |
News
Home
Israel Diamond Exchange Continues Natural Diamonds Campaign
It is intended to show consumers the significant differences between natural diamonds that are billions of years old and whose value and beauty are preserved forever, and synthetic factory- produced diamonds
By: Diamond World News Service
|
Sep 25 2019 8:29PM
|
Reference: 22510  

DecreaseIncrease

The Israel Diamond Exchange (IDE) is continuing its “We Love Natural Diamonds” international campaign in collaboration with the World Federation of Diamond Bourses (WFDB). Today IDE’s third video in the series was presented at the World Federation of Diamond Bourses Presidents Meeting in Dubai by WFDB President Ernie Blom, who cited IDE’s campaign as a model to be adopted by other bourses.

The international campaign is aimed at differentiating natural diamonds from lab-grown and other synthetic stones. It is intended to show consumers the significant differences between natural diamonds that are billions of years old and whose value and beauty are preserved forever, and synthetic factory- produced diamonds.

IDE will continue to distribute the videos through a sophisticated social media marketing campaign. It will also be distributed by the 29 WFDB member diamond exchanges around the world. The videos have received many hundreds of thousands of views, likes and shares.

IDE President Yoram Dvash said, “Our ceaseless efforts to promote the value and image of natural diamonds around the world have been well received, and we have therefore decided to continue this campaign. This video demonstrates the uniqueness of the natural diamond, created over millions of years by Mother Nature, which cannot be “copied” in the laboratory.”

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
HouseAd_Trade Fair
Recent Issue
2019
AVAILABLE NOW...!
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 21649
GJEPC Chairman Interview
Views: 19617
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 26693
Promo for IJ Awards 2012 at NDTV Profit
Views: 39817
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 43447
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 16761
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 41459
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 39168
Advertisement
Finestar Diamonds
Advertisement
M.Tarun
Member of:
Supporter of: