Interjewel plans collection for all income brackets

‘Shimmers’ is the new offering from the Interjewel Group, and is slated to be launched at the IIJS 2008. The collection includes jewellery made of brilliant cut diamonds set in prong and pave, and embedded in pure white gold. The designs are intricate and elegant. Shimmers offers rings, earrings, pendants and bangles.

Shimmers was conceptualised as an evening wear jewellery range, which is affordable to women across income brackets, without compromising on the designs, metal and diamond quality.

The brand will be launched with marketing support in terms of display and advertisements for the retailers.