INHORGENTA MUNICH 2012 preparing to deliver enhanced experience

INHORGENTA MUNICH 2012 is being prepared with ‘new’ and ‘enhanced’ concepts, as it unfolds between February 10-13, 2012. The show has registered a strong demand from exhibitors, particularly outside Germany.

For next year, the individual segments at the show are given defined structures with a grand design for the interiors of the halls. "The aim is to bring out the individual areas better,” said Tobias Gröber, Business Unit Director, Consumer Goods at Messe München.

Many long-term partners of INHORGENTA MUNICH will participate in 2012 including Pandora, Swarovski, Thomas Sabo, Lapponia, Jacques Lemans, Casio, Raymond Weil, Frederique Constant, Festina and the Fossil Group (among them Fossil, Emporio Armani, DKNY, Burberry, Adidas), along with manufacturers and suppliers of diamond and gemstone jewelry - Diamond Group, Nymphenburg porcelain manufactory, Schoeffel, Gellner, Niessing and Meister. IsabelleFa is expected to make a comeback next year. A host of new applicants including exclusive and traditional jewelry manufacturers such as Damaso Martinez, leading watch brands - Michel Herbelin, Eterna and Kienzle’ innovative service-providers of various segments in the market are also to exhibit.

The re-orientation of Hall B2, started in 2011, has seen regular exhibitors of high-quality brand jewelry increase their booth space, and with a host of new exhibitors vying for booth space, the brand jewelry section has been expanded into Hall C2, and the plan for Hall C2 is revised to accommodate ample space for suppliers of design jewelry.

A special display of the craft of watchmaking is organized by the Zentralverband für Uhren, Schmuck und Zeitmesstechnik (German Federation of Watches and Time-Keeping Technology), and supported by the watchmaking college in Pforzheim, Erwin Sattler and Chronoswiss. The aim is to raise awareness about this skilled craft.. Also new is Howard-Hughes-Lounge, arranged for business meetings.

To support this expanded restructuring of the fair, the organizational team has been enhanced, with a single contact person appointed at each hall to deal with exhibitor queries in that hall.