IIJW –Mumbai 2013: Birdhichand Ghanshyamdas brings Rajathan’s royalty alive in Amer collection

Birdhichand Ghanshyamdas showcased its ‘Amer’ collection at the Indian International Jewellery Week (IIJW) 2013, creating a replica of the magnificent Amer Fort with the life sized Ganesh Pol gate in the centre.

In the past the brand has created heart stopping jewellery starting with the Maang Tikka to pretty toe rings and offered the woman everything she desired. The earlier four flagship brands were “Hunar”, “Noor”, “Adrishya” and “Aranya” that created drama on the ramps of the India International Jewellery Week. “Hunar” meaning talent was a Mughal enamelled Kundan line with table cut diamonds perfect for a bride. “Noor” was a tribute to diamonds for the contemporary women. “Adrishya” with the invisible gold setting was studded with precious stones and was launched in 2011. The “Aranya” collection in 2012 inspired by the fauna of India was created with gems and precious metal.

The ‘Amer’ collection was inspired by the grandeur of Rajasthani architecture, its forts and palaces. Using the motifs and jewels of “Amer”, which is the only yellow monument in the Pink City, the Ganesh Pole gate was the inspiration of the Lord Ganesha necklace, while the magnificent pillars of the Amer Fort were the basis of a pair of earrings.

The world of Rajasthan in the art reincarnated story of fusion between Rajasthan and cinema was unveiled in an interesting AV. The drama took a higher tempo as the doors of the “Amer Fort Set” on stage opened to reveal the very elegant regal, Sharmila Tagore wearing a ruby/diamond neckpiece with three pearl tassels, earrings, bracelet and rings to start the ethnic section.

Moving into the ‘80s and ‘90s era of cinema and influence of Rajasthani tribal charm, Ila Arun appeared wearing tribal chunky jewellery in gold and diamond. This was a signal for a display of the rustic jewels with the Maatha Patti, anklets, baaju band, Raani Haars with the Amer domes as pendant and canopies of the fort on jhumkas, for the swirling gypsy models.

Finally, tales of kings and queens was captured in a very fusion look of the jewellery. Fan shaped earrings with pearl edges, necklaces with striking tassels; polkis trimmed with giant uncut emeralds on neck pieces, and looped versions created magic on the ramp. One striking amongst the pieces was the draped brooch-cum-armlet over the shoulders teamed with tasselled earrings; while rows of knitted pearls for the neck held a carved emerald pendant.