IGI's Retail Support Program helps jewelers perfect a retail merchandising session

IGI School of Gemology, the educational extension of the International Gemological Institute, IGI India, conducted a retail support program for the staff members of Jagannath Gangaram Pednekar Jewellers. The session attended by their retail team, focused on the significance of being equipped with requisite product knowledge in order to complete a sale  task effectively.

The session paid emphasis on the importance of extending an unforgettable  involvement to the customers  in retail merchandising. Understanding the nuances of diamond grading and the guidelines to analyze the customer's demand are critical to a perfect retail experience. These help in creating an enhanced brand image and in developing long term relationships with the customers. The team was made aware of the various aspects in a sale, the technique of handling a situation and analyzing the  customer, their needs and handling the various queries that they might have. They were also trained  in the art of reading an IGI Report.

"Our experience with the IGI team has always been great. That is exactly why we chose them to train our retail sales executives. We would like to thank IGI for training and molding our employees, helping them gain the  confidence  required while dealing in diamonds and gemstones," said Mr. Anand Jagannath Pednekar, MD and Chairman, Jaganath Gangaram Pednekar Jewellers.

 The Retail Support Program initiated by IGI empowers the retail sales team upgrade their knowledge and handle queries more effectively. It helps jewelry brands enhance their expertise thereby increasing their brand image and sales quotient. The School of Gemology provides customized training seminars and conferences to an increasing number of jewelry retailers and manufacturers. These programs are jointly developed based on the individual needs of each company, keeping in mind the dynamics of the industry.

To know more about IGI School Of Gemology and its unique range of coursework,  it has designed to empower diamond zealots across the globe, visit us at www.igi.org or connect with us at 022 23671028 or  at 1800102861 toll free.