31 May 2023
DiamondWorld Directory
Home |
IGI’s 360 Degree Campaign seeks to Protect Consumers Interest when it comes to Diamonds
The Pan India campaign hosted an event in collaboration with Khurana Jewellery today.
By: Diamond World News Service
Oct 8 2018 8:18PM
Reference: 16705  

Tehmasp Printer with Khurana Jewellery House team
Tehmasp Printer with Khurana Jewellery House team

 The idea of owning a natural diamond which is a billion years old is enticing – and this is exactly what International Gemological Institute (IGI) is setting out to promote. In their 360 Degree Campaign, IGI will collaborate with fine jewellery retailers across the country to promote the rarity of natural diamonds. ‘Lab grown diamonds is an issue now and that is at the top of the mind with both consumers as well as retailers. Since both types of diamonds have the same characteristics and are identical, it is very difficult to differentiate them and at IGI using our state of the art technology we are able to detect the difference between both,’ said Tehmasp Printer, MD, IGI, India.

With the essentiality being the beauty and legacy of a diamond, the campaign initiates communication among retailers and diamond lovers by spreading awareness and instilling a sense of pride on being the owner of a billion-year-old natural wonder. ‘The need of the hour is to convey to the consumers that the youngest natural diamond is a billion years old.  We believe in transparency and we certify natural diamonds. Lack of transparency and non disclosure is fraud and people need to pay the right price for the diamonds they buy,’ added Printer.

Today, IGI in collaboration with Khurana Jewellery House marked the beginning of its brand new campaign. ‘Khurana is the first store with 100 per cent natural diamonds all certified by IGI in Punjab. Every piece in the store is graded and certified by us,’ said Printer.

The campaign will be on from October 10 to November 5, 2018. To know more details about IGI and the Natural Diamond Campaign, call 022 403 52550 or mail at india@igi.org

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 34349
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 11656
GJEPC Chairman Interview
Views: 30311
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 41404
Promo for IJ Awards 2012 at NDTV Profit
Views: 58780
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 72479
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22895
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 52286
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 54984
DW News App
Member of:
Supporter of: