20 Sep 2021
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IGI Announces Interactive eLearning Programs
The International Gemological Institute (IGI) – the world’s largest independent gemological laboratory offers interactive online learning for jewellery professionals
By: Diamond World News Service
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Jul 29 2021 4:40PM
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Reference: 25752  

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eLearning with IGI is offered on a variety of topics, from introductory 4Cs, diamond and gemstone training, to comprehensive education about lab grown diamonds and the significant benefits the natural diamond industry brings to millions of indigenous people in the upstream value chain.

“There’s a lot happening in our industry right now,” said IGI North American President Avi Levy. “Those who know the latest developments are going to serve their clients best.”

IGI’s eLearning courses and programs can be customized. The educational components don’t change, but IGI supplements essential knowledge with added context and messaging designed for the target audience, emphasizing information that can be used in-store or elsewhere immediately.

“We suggest different talking points for a luxury brand than we do for an e-commerce seller,” explained Chief Marketing Officer Arnaud Lorie. “The basics stay the same, but we help them use the information in their context immediately. We’ve received a lot of positive feedback for this approach.”

For the past 13 months, IGI has conducted ongoing seminars for jewelry professionals, trade organizations and jewelers in several sectors, including leading luxury brands. Those seminars are similarly customized for the target audience.

 

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