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IDI plans huge presence at JCK-Las Vegas
Is planning to strengthen its marketing in the US
By: Diamond World News Service
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May 13 2008 7:41AM
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Reference: 2604  

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Israeli Diamond Industry has readied a participation of 62 companies for the forthcoming JCK Show – Las Vegas Show, slated between May 30 -- June 3, 2008. An Israel Diamond Pavilion, with 38 Israeli manufacturers and exporters exhibiting will be hosted by The Israel Diamond Institute Group of Companies. IDI Group Chairman Moti Ganz said, “The Israeli exhibitors are bringing excellent collections, and I’m sure that our pavilion will attract a great deal of attention.”

IDI exports 50% of its total polished diamond exports to the US. Last year it amounted to $3.7 billion out of a total of $7.1 billion in 2007. This makes its participation at JCK-Las Vegas of key significance for itself, inspite of the economic recession in the US. Ganz added that the economic situation is spurring Israeli diamond companies to work even harder to meet the changing needs of the U.S. market. “The Israeli industry is known for its flexibility and adaptability. These traits have always brought excellent results, and we are that certain they will continue to do so. We’re looking forward to a good show,” he said.

The show is also being looked upon as a platform for IDI to promote its various trading tools which it has recently developed. Also, IDI would interact with Indian and Chinese companies, which IDI Group Managing Director Eli Avidar said IDI is keen on developing trade with. Avidar said that IDI is redoubling its marketing efforts in the U.S. “Our office in New York, IDI – USA, will be working hard on new segments of the market -- especially outside the major cities. We are also enhancing our web presence, upgrading our industry portal into aB2B marketplace for the exchange of business contacts that lead to actual transactions,” he added.

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