23 Sep 2021
DiamondWorld Directory
Home |
News
Home
IDI launches mini-site for Valentine’s-Day jewellery demand
This is a B2C site offering jewellery and loose diamonds in heart-shapes
By: Diamond World News Service
|
Jan 29 2015 10:11PM
|
Reference: 11100  

DecreaseIncrease
The Israel Diamond Institute Group of Companies (IDI) has launched a mini-site, to rope in the fervour of Valentine’s Day. The site is named Sweet Valentine: Diamond Deals from Israel. This initiative takes on from IDI’s successful Cyber Monday B2C e-commerce campaign.

This mini-site offers jewellery and loose diamonds in a heart-theme, and from the portfolios of d diamond jewellery and loose diamonds, reports say. The items are being sold at discounts of up to 40 percent. The list prices range from $369 for a diamond and sapphire pendant to $148,780 for a 1.75 carat radiant fancy green diamond, as per reports.

There are great deals on rings, necklaces and pendants, loose natural white and coloured diamonds - yellow, pink, brown, to exotic orange, green and blue coloured diamonds.

Following the success and popular demand from companies interested in participating, IDI plans to set up B2C sales platforms to tap gift buying consumer behaviour in holiday periods. With a focus to be in sync with its major market, North America, the platforms would also be developed to Asian and other world markets.

IDI Chairman Moti Ganz said that direct online sales are the direction of the future. “Israeli companies are interested in expanding their reach into consumer markets, especially via digital marketing channels. IDI’s role is to provide them with the tools to take advantage of these technologies, easily and inexpensively.” IDI Managing Director Eli Avidar emphasised on the support given by IDI’s digital department in empowering the Israeli Diamond Industry through technological tools specially geared to their needs.

The Sweet Valentine Diamond Deals platform will run throughout February 2015 and will be supported by an intensive marketing campaign in English, Hebrew, Chinese and Russian through the online and other media, reports say.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2021
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 29897
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 6227
GJEPC Chairman Interview
Views: 26204
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 35862
Promo for IJ Awards 2012 at NDTV Profit
Views: 49769
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 63016
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20199
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 47770
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 46878
Advertisement
Finestar Diamonds
Advertisement
DW Whatsapp Sub sq
Member of:
Supporter of: