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IDI Hong Kong has appointed Michal Gordon-Keret as new MD
The Hong Kong office was opened in 2007 to forward IDI’s Asian-focused strategy
By: Diamond World News Service
Jul 1 2011 1:13PM
Reference: 6115  


Michal Gordon-Keret has been appointed as the new managing director of the Israel Diamond Institute Group (IDI) representative office in Hong Kong, IDI – Asia Pacific Ltd. He will be taking on this role from Orly Yaffe, who served in the position at the Hong Kong branch since its opening in July 2007.

Gordon-Keret has worked in management and administration roles in major companies, educational institutions and non-profits in Israel and abroad.

IDI Chairman Moti Ganz said, “The Hong Kong office is an essential element in IDI’s business strategy and plays an important role in our marketing and business development activities. Our foothold here has enabled the Israeli Diamond Industry to significantly expand business connections and trade with the region. I am sure that Michal will continue the excellent work that Orly began and I wish her great success.”

The IDI Hong Kong office offers IDI a clear platform to build its Asian-focused strategy by promoting trade with the major and rapidly growing markets of Hong Kong, China and other parts of Asia. It serves as a hub for Israeli diamantaires in Hong Kong. The IDI Asia Pacific Ltd. is located in the AON China Building in Hong Kong’s Central Business District, the heart of all commercial activities and the location of major banks, multinational companies and retail outlets.

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