24 Sep 2020
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IDE launches "We love natural Diamonds" campaign
The international campaign is aimed at differentiating natural diamonds from lab-grown and other synthetic stones
By: Diamond World News Service
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Jul 31 2019 8:11AM
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Reference: 22393  

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The Israel Diamond Exchange released the "We love natural diamonds" series, which earlier this month launched a global campaign to promote natural diamonds in cooperation with the World Federation of Diamond Bourses (WFDB).

The international campaign is aimed at differentiating natural diamonds from lab-grown and other synthetic stones. It is intended to show consumers the significant differences between natural diamonds that are billions of years old and whose value and beauty are preserved forever, and synthetic factory-produced diamonds.

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