02 Jul 2022
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House of Taylor markets Kathy Ireland
Targets military catalogues as marketing channel
By: Diamond World News Service
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Aug 31 2007 12:00AM
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Reference: 900  

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House of Taylor Jewelry has planned a worldwide marketing strategy for the jewellery brand Kathy Ireland, and now plans to make it available in the US military's Exchange Catalogue, and online, through military exchanges' websites.

Jack Abramov, President and CEO of House of Taylor Jewelry mentioned that: "We are pleased to open this new sales channel which significantly expands our reach to the consumer market. We are very excited about the prospects of the new partnership, particularly as the military exchanges ramp up their diamond offerings for the bridal market."
The global reach for Kathy Ireland,is estimated at 11.5 million authorised military shoppers across 35 countries.

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