High retail e-commerce spending through desktops noted this holidays: comScore

Consumer enthusiasm has been high in the U.S. retail e-commerce spending through desktops, during this holiday season, says digital tracking firm comScore. There has been a high rate of involvement by consumers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date, $48.3 billion has been spent online, indicating a 15 percent increase on y-o-y basis, while the seven days from December 15-21 recorded an 18 percent growth in this category of holiday spending, clocking $5.8 billion in desktop spending in what was the last full week before Christmas.

The week began with two billion dollar days – December 15 at $1.07 billion and December 16 at $1.16 billion – while Free Shipping Day December 18 saw $926 million in desktop spending.

“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” said comScore chairman emeritus Gian Fulgoni.

Fulgoni added, “We are now running at a 15-percent growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”