Hearts On Fire appoints Stephane Barraque as Global Chief Revenue Officer

Hearts On Fire (HOF) announced the appointment of a new Global Chief Revenue Officer - Stephane Barraque. The company created the new role to lead all commercial activities for Hearts On Fire globally, and support the further development of the brand and its global footprint through Wholesale, Retail, E-Commerce, and Joint Venture channels.

With more than 25 years of experience in the development of luxury brands, Barraque will be responsible for the management of the Hearts On Fire sales team, as well as the HOF Retail Stores, while also identifying new global business opportunities for the future. This will include developing new revenue streams, partnerships, and markets for Hearts On Fire, working alongside the brand’s current leadership team in a highly strategic role.

“We are so excited to welcome Stephane to our family at Hearts On Fire,” said Caryl Capeci, President, Hearts On Fire. “ With the strong support of our parent company, Chow Tai Fook (CTF), HOF is now poised for the next stage of its global development and Stephane’s deep knowledge of the luxury industry, and passion for building successful brands will be invaluable to that growth. We look forward to the expertise and leadership he will bring to Hearts On Fire and our retail partners for our next generation of growth.”

Barraque has worked with leading industry retail companies including Richemont, Cartier, Baume & Mercier, LVMH Group, Fossil Group, among others. In his new role, he would add his wealth of international sales knowledge to Hearts On Fire, as he has studied business in the U.S., France, Japan and APAC.

“Joining Hearts on Fire and diving deeper into the jewelry industry feels extremely natural and exciting,” said Barraque. “The unique value proposition of Hearts On Fire, combined with the support of Chow Tai Fook, creates a very strong opportunity to compete and win in a market that is rapidly evolving towards Omni channel, a new definition of luxury and global branding. Additionally, I quickly felt the deep culture and care for this special brand, which are essential advantages for our future.”

Hearts On Fire was acquired by Chow Tai Fook in 2014.