HRD Antwerp launches restyled Reports at Hong Kong Jewellery and Gem Fair

HRD Antwerp launched its restyled Diamond Grading Reports and Diamond Jewellery Reports during the Hong Kong Jewellery and Gem Fair. Important improvements were made to the visual representation of the said Reports to provide them with a more contemporary look.

“As an important part of an ongoing rebranding exercise, which already started in 2014, we’ve now also updated the visual identity of our Diamond Grading Reports and Jewellery Reports. As an HRD Antwerp Diamond Certificate is well known throughout the industry for its blue colour, the new design will therefore also predominantly feature the same colour so the change will not be too disruptive” explains Peter Macken, CEO HRD Antwerp.

“Another important change, in addition to a brand new design, is that as of October 3, 2016, an HRD Antwerp Diamond ‘Certificate’ will be referred to as a ‘Diamond Grading Report”, Mr Macken noted following the in-depth analysis and its Board of Directors’ decision to replace the term ‘Certificate’ with ‘Grading Report’. This is to be more compliant with the globally adopted industry terminology. “As no changes were made to our grading services and procedures, these new reports in no way discount the quality or integrity of any existing HRD Antwerp ‘Certificate’ on the market”, he added.

The new reports feature also technical adaptations like a new, highly durable and tear proof paper, advanced security features including a UV print, micro-line structures, micro-text and a hologram. The new Diamond Grading & Jewellery Reports will officially become available October 3, 2016.

The Hong Kong Jewellery and Gem Fair began on September 13th and will conclude on September 17th 2016.