HRD Antwerp is expanding its business operations in India

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HRD Antwerp is expanding its business operations in India

With jewellery grading and retail based education course, HRD Antwerp in India is further growing its presence in India

By: Diamond World News Service

Aug 28 2019 8:59AM

Reference: 22458

Ramazan Mete Alak - EVP Global Sales of HRD Antwerp (Diamond High Council) with M. P. Ahammed (Chairman - Malabar Gold and Diamonds), Asher O (MD, India - Malabar Gold and Diamonds and Jayantilal Challani (President of The Madras Jewellers & Diamond Merchant’s Association)

HRD Antwerp is expanding its business in India with new services which include jewellery grading and retail based education courses. Mr. Ramazan Mete Alak – EVP Global Sales states, “In today’s global scenario, consumers are shifting from jewellery to other luxury products due to the variety of new choices. However, India is a growing market and will be soon the leader in the jewellery segment. In a world of new developments, it is Trust & Transparency that will always triumph. HRD Antwerp is also known as the Diamond High Council with its headquarters in Antwerp, Belgium and it firmly believes in these two important principles. An HRD Antwerp grading report represents the hallmark of authentic European quality and allows any consumer to purchase diamonds or jewellery with full confidence.”

Ramazan Mete Alak - EVP Global Sales of HRD Antwerp (Diamond High Council) with Sultan Mohideen - Chief Gemologist, Madras Gem Institute

To ensure trust and transparency, HRD Antwerp has introduced jewellery grading in India, which includes co-branded reports. An HRD Antwerp Jewellery Report is an official document in which a jewellery item is authenticated for different purposes, such as insurance, inheritance or purchase. It can also be used to determine the market value of a jewel. These reports provide a general description of the jewel including the setting style, the diamonds it contains and the precious metals of which it is made.

As an added incentive, jewellers can also opt for retail training programmes for their staff members as well as consumer awareness workshops.

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