HRD Antwerp and WDMF sign MoU

A Memorandum of Understanding (MoU) has been signed between the World Diamond Mark Foundation (WDMF) and HRD Antwerp NV, the commercial arm of the Antwerp World Diamond Centre (AWDC), for a strategic partnership. This agreement was signed during the 5th Antwerp Diamond Trade.

Through this, HRD can offer World Diamond Mark (WDM) diamond sales training to WDM-accredited retail members. The initiative is conceived to begin in Turkey and once it has been successful, it will be carried on globally.

WDMF Chairman Alex Popov, noted the MoU to be a key step to promote WDM programs. He further added that "HRD Antwerp and WDM both seek to sustain and improve consumer confidence for diamond and diamond jewellery worldwide. WDM's main objective is to accredit retailers and multiply the sales in diamond markets.”

HRD Antwerp CEO Serge Couvreur stated this would ‘help establish trust in the markets’. Couvreur further noted that "Starting in Turkey, I anticipate that our collaboration will grow and that working with WDM, HRD Antwerp will be instrumental in multiplying the numbers of Authorized Diamond Dealers around the globe and establish consumer confidence in ADD network."

WDM will communicate with consumers informing them with recommendation to purchase certified diamonds and diamond jewelry as a source of trust in quality, origin and value of the diamonds. HRD Antwerp NV will be to able use World Diamond Mark and Authorized Diamond Dealer logos and names in its promotional campaigns. Also, in line with WDC objectives, Antwerp launched its very own quality label "Antwerp Most Brilliant.”