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Gold Expressions 2005 launched in style
World Gold Council launches Gold Expressions 2005 in association with Vicenza Fair and Ddamas as Indian retail partner...
By: Krupa Doshi / Preeti Puri & Dipti
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Jul 21 2005 12:00AM
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Reference: 12  

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Mumbai, 18th July 05:
Ethereal beauty encompassing the universal premises of love, friendship, individuality-that was the theme of the launch of GOLD EXPRESSIONS 2005 amidst a display of razzmatazz befitting the stature worthy of gold.

World Gold Councils latest Initiative - Gold Expressions 2005 - launched in association with Vicenza Fair Authorities and DDamas Gold (as the Indian Retail Partner) from the Gitanjali Group, is a testimony to the supreme creative excellence of Italian goldsmiths and golds versatility and ability to communicate a wide spectrum of emotions. The collection itself is a harmonious blend of subtlety and intricacy-the designs, elaborate without being ostentatious, classic without being outmoded.

Present at the event were renowned personalities of the jewellery industry who have played a crucial role in bringing this unique initiative to the Indian shores.

Sanjeev Agarwal, MD, World Gold Council- Indian Sub - Continent expressed his optimism about the new collection. Last year, the Gold Expressions 2004 met with very encouraging response. The supreme excellence of the designs created by the worlds finest Italian Gold smiths is going to see an overwhelming response from the Indian market. It has always been our endeavor to drive gold purchase and this is unique marketing initiative re-affirms our undying spirit to increase gold consumption and preserve its age old aesthetic values".

"In the last few years the Indian market has undergo a major shift, Indians have become more open to experimenting. Light weight jewellery, contempary designs are ready to hit the Indian shelves. In light of this major shift World Gold Council has identified India as a market that is ready to witness the launch of a range that exemplifies supreme product and design excellence- like Gold Expressions", says Mr. Philip Olden World Wide Marketing Head, World Gold Council.

Commenting on the fruitful partnership with World Gold Council, Andrea Turcato, CEO, Vicenza Fair said Gold Expressions 2005 is another example of the close association between World Gold Council and Vicenza Fair to pursue marketing challenges to drive the demand for gold. India has always been one of the highest consumers for gold and today the Indian market is ready to witness the launch of internationally renowned designers collections like Gold Expressions. So as to promote this unique marketing endeavour it was a natural choice to partner with our long standing partner- World Gold Council.

Mehul Choksi, M.D, Ddamas Gold, the retail partner for Gold Expressions 2005 said, We are proud to be associate with the council for the second constitutive year for the launch of Gold Expressions 2005. The response received for last years collection has prompted us to bring the whole range of 430 pieces to India as against a select collection last. It is our endavour through initiatives like these to keep the Indian consumer at par with their international counterparts on new tren

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The fashion show, adorned by the bigwigs of the modeling fraternity like Tupur, Tapur, Aryan Vaid and Mridula, served as the perfect platform to showcase the collection. Five sequences of the fashion show were interspersed by vibrant performances by Manasi Scott who regaled the audience with her lilting rhythms. The fashion show was followed by a cocktail evening, saw a conglomeration of Mumbais beau monde. In spite of the glitterati present, the Gold Expressions 2005 collection itself was the cynosure of all attention with everyone present raving about the unique and contemporary designs. Gold Expressions 2005 collection is a collection of pieces, which are perfect ways to communicate love, affection and friendship during lifes special moments. Gold hearts, roses and butterflies allude to romance; yellow and white gold chains adorned with charms enthrall; voile-like chokers, graceful and light mesmerize and whimsical pieces amuse and entertain. The entire collection covers a huge spectrum of human emotions that are universal both in their appeal and in theme would be available across 100 retail stores. So, get a piece of these expressions and watch your loved ones as the sparkle in their eyes matches that of the gold itself.
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