26 May 2020
DiamondWorld Directory
Home |
Gitanjali plans to retail light-weight jewellery
Says the demand for this category is good
By: Diamond World News Service
Aug 3 2015 5:13PM
Reference: 11763  

Jewellery company Gitanjali Group plans to launch jewellery in the light-weight category and also within the silver jewellery segment, reports say.

The company believes that technology has made it possible to craft light-weight jewellery with an appeal of heavy jewellery, but at low price points, edging up the demand for this jewellery segment. It also noted that demand for light-weight jewellery is increasing for even formal occasions like weddings, reports say. In this new segment, Gitanjali Group intends to retail its jewellery within the price bracket of Rs 5,000-20,000 under the name Shuddhi, reports say.

The jeweller noted there is an increasing trend to buying silver jewellery. It is also intending to launch fashion jewellery with price points lower than Rs.1,500, reports add.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
HouseAd_Trade Fair
Search News by City
Kosher 23460
HouseAd_Trade Fair
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26292
GJEPC Chairman Interview
Views: 23634
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 30597
Promo for IJ Awards 2012 at NDTV Profit
Views: 44749
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 45817
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18138
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 43471
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 41712
Finestar Diamonds
Member of:
Supporter of: