Ghanasingh BE TRUE launches Timeless Heirlooms

Ghanasingh BE TRUE has designed and launched a range of versatile statement bridal neck pieces for the wedding season. The fine jewellery brand has been reputed for creating heirloom jewels and its expert craftsmanship. The new collection of diamonds and carved rare gemstone bridal jewellery is encrusted with coloured diamonds. Crafted with round brilliant diamonds, Burmese rubies, Zambian emeralds and South African uncut diamonds; each piece has its own story to tell. The jewellery redefines grandeur with classic and timeless lines.

The straight line, classic sets have been imagined for versatile brides-to-be who are looking for coordinated jewellery pieces that can not only be worn across their range of bridal functions but also years later.

The compendium in the 'Timeless Heirlooms' collection comprises of layered raani haars, bridal diamond chokers and carat sized solitaire sets in exuberant silhouettes. Ideal as heirlooms, these can also be handed down and worn over the years owing to their timeless aesthetics and attention to detail. This bridal ensemble is an extension of the same belief where every jewel is a one of a kind masterpiece yet is deeply rooted to the Indian culture.

Creative Director and CEO, Gautam Ghanasingh said, “Our collection is for the classic Indian bride who is looking for jewels that can be passed on from one generation to another and treasured as an heirloom piece. Keeping this in mind, our aesthetics are classic and timeless yet contemporary– ideal for those on the lookout for a heritage piece as a collector’s item.”