Get-Diamonds, the world’s largest B2B online platform for listing polished diamonds, owned by the World Federation of Diamond Bourses (WFDB), has launched VIRTUAL HAND, an augmented reality tool that enables users to virtually try-on a variety of diamond rings in different sizes, cuts, and settings, using computerized imaging. Get-Diamonds is the only B2B online platform to offer this tool.

According to Get-Diamonds Executive Director Eyal Shirazy, VIRTUAL HAND is intended for use by retailers as a service for their customers. The company did a soft launch of the feature at JCK Las Vegas 2022.

Shirazy said, “VIRTUAL HAND offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate. The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”



Shirazy added that in the first stage the AR tool is open to all users, registered or not. The second stage, which will only be open to registered users, will enable users to virtually try-on actual stones from Get-Diamonds listings, not only in rings but also in earrings and other jewelry.

The advanced tool is the result of cooperation with Inova Diamonds, a company that specializes in technological solutions for the online marketing of diamonds and jewelry using augmented reality (AR). Artium Sondelzon, a co-founder of Inova Diamonds, said that a later stage of VIRTUAL HAND will offer full 3D technology, including realistic diamond and gold reflection and diamond rotation.

Get-Diamonds was founded in April 2020 by the WFDB to serve the diamond and jewelry industry as a non-profit organization. Its motto “By the industry, For the industry,” reflects this goal. Profits generated by the site are to be invested in projects that benefit the industry, including generic diamond marketing. The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and is continuing to expand its presence in the U.S. market, with a huge rise in traffic among retailers, dealers and wholesalers.