To materialize its growth plans in the country, Gemfields would be building a brand to sell the gemstones. Also, it would engage in consumer awareness endeavors to inform them about benefits of certification, while also establishing transparency to build consumer confidence, reports add. It is also exploring mining opportunities in India and has initiated talks with some state governments for the same, as per reports. The company also intends to increase sourcing of cut and polished coloured gems stones, reports add.
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